The background is dark except for a few lights this indicates a lot of low-key lighting in the film. The background also includes what looks to be a hospital which gives us the hint of the setting; this also gives us the hint that a character has something to do with the hospital which is normal for thrillers to be the innocent victim.
The iconography of this film is different to most thrillers because normally they are guns this time it is a pitch fork which is used to pick up/throw loose material. But in this case it is dripping with blood which indicates it as the murder weapon.
Neighbours are normally the characters that get pulled into the mess so by saying ‘Fear Thy Neighbour’ is giving you the hint that maybe this time the neighbours are part of the problem. This is unusual for thrillers. ‘The Crazies’ is written in red because the colour red can suggest danger or blood.
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